This is the last installment of a series of guest posts from author/podcaster Emerian Rich.
Thanks, Emerian, for sharing all your podcasting knowledge with us!
4. How long is each pod cast?
Depends. Usually people are listening to you on a commute, or through their entire work day. 25-35 minutes is good to shoot for, that way they can take as little or as much as they like. Most professional, quality assurance run podcast sites (like Podiobooks.com) insist that you stay within a set time. If you choose 25 minutes, then stick to that every cast. For the authors out there, this might mean combining chapters or splitting them up. Podcast listeners don’t care. They want content. They aren’t going to check your paperback against the audio. Also, don’t confuse listeners with… “Episode 3, Chapter 3 &4” nonsense. These people are usually in cars, walking, riding the subway, or doing their jobs. Throwing a whole bunch of numbers at them is going to confuse them the next time they listen to you. Did they already listen to 3 or was it 4? A simple “Chapter 3” or “Episode 3” is fine. You are the one that will have to keep track of which chapters are in which episodes. For those of you looking to do a free form podcast that is more like a radio show, you will be more free to explore the time limits and push the limits on what type of show you do. The book listening public may not be your audience then. That is ok. Just know your audience and go for it 100%, and you will get a fan base. Underwater basket weaving is a common joke, but if you make a cast for it… they will come. Listeners are hungry for new, exciting, non-traditional, entertainment that pushes the boundaries or fits what they are interested in. So choose something you obsess about, and make it a show. (more…)


